Women and the workplace

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Women and the workplace

NEW YORK: Even as Western Europe and the US struggle to emerge from the global recession, China and India are surging ahead. China is projected to become the world's largest economy within the next decade; India could leapfrog Japan into third place in individual country GDP rankings as early as 2012. One of the chief engines of these explosive economies: educated women. 

Educated women are pouring into the professional workforce in China and India, with profound implications for national and multinational corporations. Yet even as employers rely on this growing cadre of "white-collar" women, many have little understanding of the complicated career dynamics of this rich tranche of talent. Misconceptions abound, from cultural cartoons to western wannabes. 

The ambitions of female talent in the top two emerging markets and the challenges they encounter are complex, fundamentally different from their western counterparts and significantly nuanced, according to a recent study from the New York-based Centre for Work-Life Policy (published in the Harvard Business Review). To begin with, despite many similarities, accomplished women in China and India are not interchangeable. 

Chinese and Indian women demonstrate stratospheric levels of aspiration - 76 per cent and 86 per cent respectively aspire to a top job, double that of their counterparts in the US. But while 85 per cent of Indian women consider themselves "very ambitious," only 65 per cent of Chinese feel the same. This may be partially due to the fact the concept of female ambition is seen through a negative prism in China. 

Furthermore, while women of both nationalities demonstrate impressive levels of loyalty to their employers, 85 per cent of Indian women say they are willing to "go the extra mile", compared to 76 per cent of Chinese. Lastly, while ambition holds up throughout an Indian woman's career lifespan, it inexorably sinks in her Chinese counterpart. 

The first broad-based generation to assume the right to a career confronts entrenched social mores that both sustain and sabotage them as they create new roles. Communism's egalitarian legacy left the expectation that Chinese women would work, regardless of marital or maternal status. In contrast, more than half of Indian women experience pressure from their spouses and in-laws to quit working when they get married. Even after having a first child, only 35 per cent of Chinese women were pressured to "drop out", while 52 per cent of Indian women were criticised for continuing their career. 

Childcare issues drag down the career dreams of Indian and Chinese women to a far lesser degree than their western sisters. Working mothers in China and India are able to think big thanks to a robust matrix of hands-on extended family, inexpensive domestic help and an increasingly wide range of daycare options. 

Eldercare, however, has the potential to derail a career. The vast majority 94 per cent of women in India and 95 per cent in China are responsible for their parents and in-laws, with more than half contributing up to 20 per cent of their salaries. Filial piety is so deeply rooted that "daughterly" guilt often exceeds "maternal" guilt. 

"Daughterly guilt" is even more pronounced in China than in India (88 per cent versus 70 per cent) where women confront the one-two punch of communism's one-child policy and the tradition of a wife caring for her husband's parents. With demographers projecting a leap in the percentage of the population aged over 60 across these regions, this burden is a ticking time bomb. 

Extreme jobs are the norm for educated women in both countries, with an average workweek significantly longer than the standard 40 hours. But Chinese women routinely notch up more than 70 hours per week, while Indian women rarely break 60 hours. 

Over a third of women encounter bias in the workplace, where entrenched "old boys" networks form nearly insurmountable barriers. However, more Indian women than Chinese 45 per cent compared to 36 per cent feel they have been treated unfairly because of their gender, another legacy of communism. For more than half of Indian women, the combination of family "pulls" and workplace "pushes" smothers their initial enthusiasm: 55 per cent have considered scaling back their ambition or quitting their jobs altogether, compared with 48 per cent of Chinese women. 

Cultural constraints limit women's mobility and hamstring their career potential. Because of societal disapproval of women travelling alone nearly 75 per cent in both countries report difficulties Indian and Chinese women often eschew customer/client-facing roles which involve frequent business trips, even though these roles are the fast track to professional success. Furthermore, more than 50 per cent of Indian women feel unsafe on their daily commute, causing them to skip the after-hours functions where career-boosting contacts are made. 

As highly qualified women in these critical emerging markets struggle to balance the demands of career, children and culture, employers have an unprecedented opportunity to help them fully realise their potential. To do so, companies will have to gain a deeper understanding of the ambitions and needs of their top female talent, and alter their policies accordingly. But the lessons learned in attracting, sustaining and retaining the best and brightest women can only enhance and strengthen an organisation's operations worldwide. Helping these talented women grow is the surest route to continued growth, now and in the future.